Hero House is pleased to announce its new partnership with SendGrid, a cloud-based email infrastructure.

SendGrid innovates whole email delivery industry. In the age of email being one of the top performing platforms in creating and nurturing customer relationships, SendGrid eases the entire process for marketers and developers in crafting, segmenting, testing and successfully delivering their email while building a competitive advantage for their customers.

This partnership will give Hero House community members, aka Hero House residents and Armenia Startup Academy alumni an opportunity to prepare targeted and effective email marketing campaigns while experiencing an increase in productivity that is necessary for today’s fast-changing business environment.

In particular, they will get credits to access SendGrid Email Deliverability and Engagement Platform. Moreover, Hero House Community members will get mentorship by SendGrid Accelerate team, which partners with Techstars, Global Accelerator Network and 500 Startups.

About SendGrid:

Founded in 2009, after graduating from the TechStars program, SendGrid developed an industry-disrupting, cloud-based email service to solve the challenges of reliably delivering emails on behalf of growing companies. Like many great solutions, SendGrid was born from the frustration of three engineers whose application emails didn’t get delivered, so they built an app for email deliverability. Today, SendGrid is responsible for sending billions of emails for some of the best and brightest companies in the world.

Hero House is a tech and entrepreneurship hub in the center of Yerevan. It is home to SmartGateVC – a Silicon Valley seed VC backed by Tim Draper with focus on AI, cybersecurity and IoT, Armenia Startup Academy pre-acceleration program, SmartGateML – Yerevan Machine Learning Excellence Center, yLedger - consortium of blockchain developers, and Yerevan Quantum Computing Group.

Armenia Startup Academy is a 12-weeks pre-acceleration program with adapted Silicon Valley curriculum, powered by proprietary startup development tracking tools and methodology and backed by mentors’ network spanning from Australia to Silicon Valley.

The Armenia Startup Academy and Hero House are Catalyst Foundation projects implemented in the framework of “Support to SME Development (EU-SMEDA)” Project, which is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ’s Private Sector Development in South Caucasus Program. SMEDA is part of the EU4Business and EU4Innovation initiatives of the European Union.