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Armenia Startup Academy Traction Program
Batch 3
About
the Program
The Armenia Startup Academy Traction Program is an intensive mentorship-based program designed to assist companies holding initial traction to continue on a positive trajectory. We partner with top mentors to establish appropriate growth frameworks, leveraging their deep expertise in Growth Hacking and Sales. The program supports expansion to international markets and helps to improve fundraising using advanced approaches in fundraising strategy and deck development.
The program is initiated by Catalyst Hi-Tech and Entrepreneurship Development Foundation and supported by EU4Business “Technology Development for Armenia” project operating under the EU4Business initiative of the European Union implemented by German Development Cooperation-GIZ. Viva-MTS, Armenia’s leading mobile network operator, joins the initiative as a corporate partner and supporter.
Support in growth hacking strategy development
Implementation of growth hacks in initial expansion stages
Access to international expertise
Sales Enablement
Support in sales strategy development
Sales plan for target markets
Access to industry-specific sales practices
Fundraising
Need assessment and
milestone planning
Support in fundraising
strategy development
Involvement of well-connected experts and mentors
Program Components
Each company will have an individual development program tailored to its needs, including weekly meetings with experts to work on the following components:
Growth Hacking
Who can apply?
We are looking for startups that:
– Managed to gain early traction (revenue/user base/launched product)
– Have raised a minimum of $20k funding in the form of grants,
angel, VC financing, or bootstrapping*
– Previously graduated from an incubation/pre-acceleration program*
*not mandatory, but preferable
Selection Criteria
Team members’ track records
Scalability potential
Traction of the startup
30%
20%
30%
Complementarity of the team composition
20%
Timeline
Sep 16
Application deadline
Aug 30
Application opening
Sep 6
Info session
Sep 19 - 23
Interviews
Sep 26 - Dec 14
Program
Sep 25
Selection results deadline
Dec 15
Demo Day
The 1-1 sessions will be conducted in hybrid mode.
Batch 1 Overview
170+
1-1 sessions and workshops
9 startups
in edutech, logistics, HR, marketing, and more
€3M+
raised in grants, VC, and angel investments
100+
industry experts
Tanya Kandralyan
Enterprise Sales at Splunk
Dork Alahydoian
Digital strategy and Product Consultant
Shahan Khoshafian
Founder and CEO of Startup Assistant
Alec Beglarian
Founder of Engage.Guru and EmailMastery, Email Marketing & Deliverability Consulting
Narine Kotikyan
Managing Director and Co-founder at Spacetab, Director at Founder Institute Yerevan
Batch 1 Mentors
Paul Nadjarian
General Manager at CARFAX Car Care
Hamlet Azarian
Founder of Retail Merchant Group, Head of Growth
Zaré Baghdasarian
COO at Earthindex.io