About
The Program
Armenia Startup Academy Traction Program is an intensive mentorship-based program designed for companies that have managed to gain initial traction, and need help in intensifying it. We partner with top mentors to establish the most appropriate growth framework, leveraging mentors’ deep expertise in Growth Hacking and Sales. As well, the program aims to support companies with expanding to international markets and fundraising, including fundraising strategy and deck development.
We will select 5-6 companies and work with them very intensively for 10 weeks.
The program is initiated by Catalyst Hi-Tech and Entrepreneurship Development Foundation; and supported by EU4Business “Technology Development for Armenia” project operating under the EU4Business initiative of the European Union implemented by German Development Cooperation-GIZ. Viva-MTS, Armenia’s leading mobile network operator, joins the initiative as a corporate partner and supporter.
Support in growth hacking strategy development
Implementation of growth hacks in initial expansion stages
Access to international expertise
Sales Enablement
Support in sales strategy development
Sales plan for target markets
Access to industry-specific sales practices
Fundraising
Need assessment and
milestone planning
Support in fundraising
strategy development
Involvement of well-connected experts and mentors
Program Components
Each company will have an individual development program tailored to its needs, including weekly or bi-weekly meetings with experts to work on the following components
Growth Hacking
Who can apply?
We are looking for startups that:
– Managed to gain early traction (revenue/user base/launched product)
– Have raised a minimum of $20k funding in the form of grants,
angel, VC financing, or bootstrapping*
– Previously graduated from an incubation/pre-acceleration program*
*not mandatory, but preferable
Selection Criteria
Team members’ track records
Scalability potential
Traction of the startup
30%
20%
30%
Complementarity of the team composition
20%
Timeline
Program
Demo
Day
Application
opening
Info session
Application deadline
Interviews
Selection results announcement
Dates are subject to change*
The 1-1 sessions will be conducted remotely*