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Armenia Startup Academy Traction Program
Batch 3

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About
the Program
The Armenia Startup Academy Traction Program is an intensive mentorship-based program designed to assist companies holding initial traction to continue on a positive trajectory. We partner with top mentors to establish appropriate growth frameworks, leveraging their deep expertise in Growth Hacking and Sales. The program supports expansion to international markets and helps to improve fundraising using advanced approaches in fundraising strategy and deck development.

The program is initiated by Catalyst Hi-Tech and Entrepreneurship Development Foundation and supported by EU4Business “Technology Development for Armenia” project operating under the EU4Business initiative of the European Union implemented by German Development Cooperation-GIZ. Viva-MTS, Armenia’s leading mobile network operator, joins the initiative as a corporate partner and supporter.
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Program Components

Support in growth hacking strategy development
 

Implementation of growth hacks in initial expansion stages
 

Access to international expertise
Sales Enablement
Support in sales strategy development
 
Sales plan for target markets 
 
Access to industry-specific sales practices 
Fundraising
Need assessment and
milestone planning
Support in fundraising
strategy development
Involvement of well-connected experts and mentors
 Each company will have an individual development program tailored to its needs, including weekly meetings with experts to work on the following components:
Growth Hacking
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Who can apply?

We are looking for startups that:

  Managed to gain early traction  (revenue/user base/launched product)
 

  Have raised a minimum of $20k funding in the form of grants,
    angel, VC financing, or bootstrapping
*
  
  Previously graduated from an incubation/pre-acceleration program*
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*not mandatory, but preferable 

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Selection Criteria
Team members’ track records
Scalability potential
Traction of the startup
30%
20%
30%
Complementarity of the team composition
20%
Timeline
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Sep 16
Application deadline
Aug 30
Application opening
Sep 6
Info session
Sep 19 - 23
Interviews
 Sep 26 - Dec 14
Program
Sep 25
Selection results deadline
Dec 15
Demo Day
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The 1-1 sessions will be conducted in hybrid mode.

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Batch 1 and 2 Overview

Batch 1

170+

1-1 sessions and workshops

18 startups

in edutech, logistics, HR, marketing, and more

€4M+

raised in grants, VC, and angel investments

100+

industry experts

Mentors
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Hamlet Azarian

  • LinkedIn

Hagop Hagopian

  • LinkedIn

Paul Nadjarian

  • LinkedIn

Founder of Retail Merchant Group, Head of Growth

General Manager at CARFAX Car Care

Founder & CEO at Appvertiser

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Marian Thomas

  • LinkedIn

Director of Partnerships, Research & Measurement

Salpi Bilanjian

  • LinkedIn

Director of Product Management

Will Kanaan

  • LinkedIn

C-level tech advisor

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Dork Alahydoian

  • LinkedIn

Digital strategy and Product Consultant

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Zaré Baghdasarian

  • LinkedIn

COO at Earthindex.io

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Kristapor Giragosian

  • LinkedIn

COO at Cognism

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Mariam Hambarchyan

  • LinkedIn

Director of Partnerships,
Research & Measurement

Zareh Zurabyan

  • LinkedIn

Head of eLabNext, Americas,

division of Eppendorf

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Tanya Kandralyan

  • LinkedIn

Enterprise Sales at Splunk

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Alec Beglarian

  • LinkedIn

Founder of Engage.Guru and EmailMastery, Email Marketing & Deliverability Consulting

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Julia MacDonald

  • LinkedIn

Fractional Growth Executive

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Alexa Youssefian

  • LinkedIn

Global Communications at TikTok

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