Armenia Startup Academy Traction Program
The Armenia Startup Academy Traction Program is an intensive mentorship-based program designed to assist companies holding initial traction to continue on a positive trajectory. We partner with top mentors to establish appropriate growth frameworks, leveraging their deep expertise in Growth Hacking and Sales. The program supports expansion to international markets and helps to improve fundraising using advanced approaches in fundraising strategy and deck development.
The program is initiated by Catalyst Hi-Tech and Entrepreneurship Development Foundation and supported by EU4Business “Technology Development for Armenia” project operating under the EU4Business initiative of the European Union implemented by German Development Cooperation-GIZ. Viva-MTS, Armenia’s leading mobile network operator, joins the initiative as a corporate partner and supporter.
Support in growth hacking strategy development
Implementation of growth hacks in initial expansion stages
Access to international expertise
Support in sales strategy development
Sales plan for target markets
Access to industry-specific sales practices
Need assessment and
Support in fundraising
Involvement of well-connected experts and mentors
Each company will have an individual development program tailored to its needs, including weekly meetings with experts to work on the following components:
Who can apply?
We are looking for startups that:
– Managed to gain early traction (revenue/user base/launched product)
– Have raised a minimum of $20k funding in the form of grants,
angel, VC financing, or bootstrapping*
– Previously graduated from an incubation/pre-acceleration program*
*not mandatory, but preferable
Team members’ track records
Traction of the startup
Complementarity of the team composition
Sep 19 - 23
Oct 26 - Jan 14
Selection results deadline
The 1-1 sessions will be conducted in hybrid mode.
Batch 1 and 2 Overview
1-1 sessions and workshops
in edutech, logistics, HR, marketing, and more
raised in grants, VC, and angel investments
Founder of Retail Merchant Group, Head of Growth
General Manager at CARFAX Car Care
Founder & CEO at Appvertiser
Digital strategy and Product Consultant
COO at Earthindex.io
Enterprise Sales at Splunk
Founder of Engage.Guru and EmailMastery, Email Marketing & Deliverability Consulting
Global Communications at TikTok
What is Armenia Startup Academy?Armenia Startup Academy is a pre-acceleration program, designed to guide tech startups and teams working on innovative ideas and products through the process of customer development using advanced tracking methodologies and instruments. Participants will attend weekly lectures on various topics and work on their go-to-market strategy and explore opportunities to enter foreign accelerators in their target markets.
What types of companies are best suited for the Armenia Startup Academy?We are looking for early-stage for-profit tech startups that have strong teams with complementary skills, scalability potential and want to acquire hands-on experience in all knowledge areas that are crucial for their growth, customer and product development.
What resources and opportunities will be provided during the program?The teams will be guided and coached to apply to global/regional accelerators and to build relevant partnerships for market validation. The work with teams will include tech, financial, legal, business development and customer development coaching and support.
Which topics will be covered during the program?The program consists of 3 modules. The first module, Startup Diagnostics. Some of the topics are Emotional Intelligence, Stress Management, Task Management, Resilience, Market Analysis & Metrics, Branding & Positioning and Engineering. The second module is Market Selection & Launch Strategy with related topics on Inbound & Outbound Marketing, Growth Hacking, Pricing and GTM Strategy. Incorporation, Term Sheets, Cap Tables & Stock Options, Sales Strategy & Sales Manual and Intellectual Property are some of the major topics of the third module, Preparation to Market Validation.
How long is the program?The program lasts 12 weeks cultivating into Demo Day, where startups introduce their solutions in front of the audience and investors.
When is the program?Currently, Armenia Startup Academy offers two batches: Spring and Fall. The dates are flexible, hence follow us on Facebook to stay updated. Usually Fall batch starts in October, while Spring in February.
What happens after the program?Upon graduation, the teams will have a practical understanding of the market context for their products and strategic plan for the next 6 months. Moreover, they will have opportunity to build a network of professionals from around the world ready to assist them in any aspect.
What is startup gamification?Armenia Startup Academy decided to include gamification elements in the learning process of startups, which makes startups more enthusiastic about completing their tasks on time and achieving excellent results in a short period of time. The gamification criteria include attending the lectures, making market analysis, calculating TAM, SAM, SOM, conducting competitive analysis, finding OMTM and calculating relevant metrics. For appropriately completing the tasks, the startups are awarded badges, such as “Champ Startup”, “Everpresent Hero”, “Heroism” and others. The badges further can be converted into Hero Coins which provide startups to use additional services offered by Hero House. The winner of the gamification will be given an opportunity to stay in Silicon Valley for 5 weeks. The program is fully funded by SmartGateVC, initiators of Armenia Startup Academy.
Where is the Armenia Startup Academy?Armenia Startup Academy is based in Hero House, a tech and entrepreneurship hub in the center of Yerevan.
How much your services cost?Participation of startups is free of charge, the only thing needed is being a great team and having a great idea.