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Armenia Startup Academy Traction Program
Batch 2

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About
the Program
The Armenia Startup Academy Traction Program is an intensive mentorship-based program designed to assist companies holding initial traction to continue on a positive trajectory. We partner with top mentors to establish appropriate growth frameworks, leveraging their deep expertise in Growth Hacking and Sales. The program supports expansion to international markets and helps to improve fundraising using advanced approaches in fundraising strategy and deck development.

The program is initiated by Catalyst Hi-Tech and Entrepreneurship Development Foundation and supported by EU4Business “Technology Development for Armenia” project operating under the EU4Business initiative of the European Union implemented by German Development Cooperation-GIZ. Viva-MTS, Armenia’s leading mobile network operator, joins the initiative as a corporate partner and supporter.
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Support in growth hacking strategy development
 

Implementation of growth hacks in initial expansion stages
 

Access to international expertise
Sales Enablement
Support in sales strategy development
 
Sales plan for target markets 
 
Access to industry-specific sales practices 
Fundraising
Need assessment and
milestone planning
Support in fundraising
strategy development
Involvement of well-connected experts and mentors

Program Components

 Each company will have an individual development program tailored to its needs, including weekly meetings with experts to work on the following components:
Growth Hacking
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Who can apply?

We are looking for startups that:

  Managed to gain early traction  (revenue/user base/launched product)
 

  Have raised a minimum of $20k funding in the form of grants,
    angel, VC financing, or bootstrapping
*
  
  Previously graduated from an incubation/pre-acceleration program*
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*not mandatory, but preferable 

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Selection Criteria
Team members’ track records
Scalability potential
Traction of the startup
30%
20%
30%
Complementarity of the team composition
20%
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Timeline
Sep 18
Application deadline
Aug 26
Application opening
Sep 9
Info session
Sep 20 - 30
Interviews
 Oct 4 - Dec 26
Program
Oct 1
Selection results deadline
Jan 25
Demo Day

The 1-1 sessions will be conducted in hybrid mode.

EU Seed Stage Grant

up to

50K

For up to 4 top-performing startups
Selection to be made on weeks 5-6
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Batch 1 Overview

 

170+

1-1 sessions and workshops

9 startups

in edutech, logistics, HR, marketing, and more

€3M+

raised in grants, VC, and angel investments

100+

industry experts

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Tanya Kandralyan

  • LinkedIn

Enterprise Sales at Splunk

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Dork Alahydoian

  • LinkedIn

Digital strategy and Product Consultant

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Shahan Khoshafian

  • LinkedIn

Founder and CEO of Startup Assistant

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Alec Beglarian

  • LinkedIn

Founder of Engage.Guru and EmailMastery, Email Marketing & Deliverability Consulting

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Narine Kotikyan 

  • LinkedIn

Managing Director and Co-founder at Spacetab, Director at Founder Institute Yerevan

Batch 1 Mentors
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Paul Nadjarian

  • LinkedIn

General Manager at CARFAX Car Care

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Hamlet Azarian

  • LinkedIn

Founder of Retail Merchant Group, Head of Growth

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Zaré Baghdasarian

  • LinkedIn

COO at Earthindex.io