SONA_Website-Homepage-Banner-03.png

THE KEY COMPONENTS

OF THE PROGRAM

ACCESS TO NETWORK
Guidance to build relevant 
partnerships for market validation 
and access to networks
FUNDING
Support in receiving local and EU 
grants and connecting with local 
as well as US- and EU-based angels and VCs
ACCESS TO ACCELERATORS
Guidance and coaching to apply to regional and global accelerators
ADMIN SUPPORT
Financial and legal support,
legal council, financial and
tax administration
CUSTOMER DEVELOPMENT
Silicon Valley tracking tools helping startups  to track their everyday progress towards value creation and efficiency of distribution channels
MENTORSHIP
Individual work with the teams by the Academy instructors and 
entrepreneurial assistants, as well as pairing with foreign and local mentors

Armenia Startup Academy pre-accelerator is a 12-week program designed to guide tech companies/teams through the process of customer development using advanced tracking methodologies and instruments. Upon graduation, the teams have practical understanding of market context for their products and practical steps for the next 6 months. Program culminates with a Demo Day, where startups present their solutions to the investors, community and general audience.

CURRICULUM AND TRAINING

Providing practical knowledge, tech architecture coaching, and weekly lectures, workshops, guest-speaker talks about the main topics:
 Team/Founders
Technology
Business Model
Market
Customers
Competitors
Ecosystem
Investor Interest
IP & Legal
Financial

WHO CAN APPLY?

Early-stage for-profit tech startups

Strong teams with complementary skills

Startups with scalability potential

Teams who want to acquire hands-on experience

SELECTION CRITERIA

Although the final selection will be made by the Academy team based on the individual interviews the following criteria play a decisive role:

scalability potential

complementarity of the team composition 
(business, tech, other as necessary)

individual team members’ track record

maturity of the startup

25% 25% 35% 15%

PROGRAM TIMELINE

APPLICATIONS

Dec 16 - 27, 2020

INFO SESSION

Dec 22,

2020

INTERVIEWS AND FINAL SELECTION

Jan 5 and 7,

2021

PROGRAMme

Jan 11 - Apr 2,

2021

DEMO DAY

Apr 9,

2021

Up to 10K EUR

For up to 8 top-performing startups

Selection to be made on Week 5-6

ABOUT THE GRANTS

COMMUNITY

The whole educational process takes place at Hero House.
It is the space where the atmosphere of excellence, integrity, friendship, hard work, and fun nurture teams capable of global success.

FREQUENTLY ASKED QUESTIONS

What is Armenia Startup Academy?


Armenia Startup Academy is an acceleration programme designed to guide early-stage tech startups and teams working on innovative ideas and products through the process of customer development using advanced tracking methodologies and instruments. The Academy currently provides 2 programmes - Pre-acceleration and Traction. The Pre-acceleration programme guides prototype-stage startups through their idea validation, customer development, go-to-market strategy development, and pitching.​ The Academy Traction programme is an intensive mentorship-based growth programme designed for companies that have managed to gain initial traction, and need help in intensifying it.




Who is the programme for?


For the Pre-acceleration programme we are looking for early-stage for-profit tech startups that have strong teams with complementary skills, scalability potential and want to acquire hands-on experience in all knowledge areas that are crucial for their growth, customer and product development. Deep tech companies are at our most interest, but we are happy to hear about your startup even if it is not deep tech.




Will the programme be held online or on-spot?


The programme will have a hybrid format - while most of the events and meetings will be organized remotely, we will also have some offline events in Hero House if agreed with the participant teams.




How long is the programme?


The Pre-acceleration programme lasts for 12 weeks. The 6th batch will launch early in January, 2020 and culminate in a Demo Day early in April.




What resources and opportunities will be provided during the Pre-acceleration programme?


The teams will receive intensive coaching and support in customer development and pitching along with access to a wide network of professionals; financial and legal support; guidance on applying to regional and global accelerators as well as expanding to international markets; fundraising support; and more.




Which topics will be covered during the programme?


The group events - lectures, workshops, guest-speaker talks, etc, will cover different topics, e.g. market selection, expanding to global markets, GTM strategy, fundraising, IP, legal & financial guidance, etc.




What happens after the programme?


Upon graduation, the teams will have a practical understanding of the market context for their products, a strategic plan for the next 6 months, network of professionals from around the world, and more. They will also be prepared to raise a pre-seed round.




Where is Armenia Startup Academy?


Armenia Startup Academy is based in Hero House, a tech and entrepreneurship hub in the center of Yerevan.




How much does the programme cost?


Participation of startups is free of charge. If you have a promising idea and a competent and dedicated team to walk the path, we are here to help you speed up your journey!




What is required from programme participants?


The programme requires at least one dedicated person from each startup to join the group events and individual meetings and work with committment and dedication throughout the 3 months of the programme.




What's the size and the selection process for the grants?


The top-performing teams will receive the EU-funded grant of €10K. The selection will be made in the middle of the programme by the Selection Committee members.




Is participation to all meetings and events mandatory?


Participation to all weekly events and meetings is strongly encouraged. Those who don't will risk their participation to the programme and will have a less chance to qualify for the grant.