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Armenia Startup Academy pre-accelerator is a 14-week program designed to guide tech companies/teams through the process of customer development using advanced tracking methodologies and instruments. Upon graduation, the teams have practical understanding of market context for their products and practical steps for the next 6 months. Program culminates with a Demo Day, where startups present their solutions to the investors, community and general audience.


Support in receiving local and EU 
grants and connecting with local 
as well as US- and EU-based angels and VCs
Silicon Valley tracking tools helping startups  to track their everyday progress towards value creation and efficiency of distribution channels
Individual work with the teams by the Academy instructors and 
entrepreneurial assistants, as well as pairing with foreign and local mentors
Guidance and coaching to apply to regional and global accelerators
Guidance to build relevant 
partnerships for market validation 
and access to networks
Financial and legal support,
legal council, financial and
tax administration


Providing practical knowledge, tech architecture coaching, and weekly lectures, workshops, guest-speaker talks about the main topics:
Business Model
Investor Interest
IP & Legal


Early-stage for-profit tech startups

Strong teams with complementary skills

Startups with scalability potential

Teams who want to acquire hands-on experience


Although the final selection will be made by the Academy team based on the individual interviews the following criteria play a decisive role:

scalability potential

complementarity of the team composition 
(business, tech, other as necessary)

individual team members’ track record

maturity of the startup


Up to 10K EUR

For up to 8 top-performing startups

Selection to be made on Week 10-11


The whole educational process takes place at Hero House.
It is the space where the atmosphere of excellence, integrity, friendship, hard work, and fun nurture teams capable of global success.
  • What is Armenia Startup Academy?
    Armenia Startup Academy is a pre-acceleration program, designed to guide tech startups and teams working on innovative ideas and products through the process of customer development using advanced tracking methodologies and instruments. Participants will attend weekly lectures on various topics and work on their go-to-market strategy and explore opportunities to enter foreign accelerators in their target markets.
  • What types of companies are best suited for the Armenia Startup Academy?
    We are looking for early-stage for-profit tech startups that have strong teams with complementary skills, scalability potential and want to acquire hands-on experience in all knowledge areas that are crucial for their growth, customer and product development.
  • What resources and opportunities will be provided during the program?
    The teams will be guided and coached to apply to global/regional accelerators and to build relevant partnerships for market validation. The work with teams will include tech, financial, legal, business development and customer development coaching and support.
  • Which topics will be covered during the program?
    The program consists of 3 modules. The first module, Startup Diagnostics. Some of the topics are Emotional Intelligence, Stress Management, Task Management, Resilience, Market Analysis & Metrics, Branding & Positioning and Engineering. The second module is Market Selection & Launch Strategy with related topics on Inbound & Outbound Marketing, Growth Hacking, Pricing and GTM Strategy. Incorporation, Term Sheets, Cap Tables & Stock Options, Sales Strategy & Sales Manual and Intellectual Property are some of the major topics of the third module, Preparation to Market Validation.
  • How long is the program?
    The program lasts 12 weeks cultivating into Demo Day, where startups introduce their solutions in front of the audience and investors.
  • When is the program?
    Currently, Armenia Startup Academy offers two batches: Spring and Fall. The dates are flexible, hence follow us on Facebook to stay updated. Usually Fall batch starts in October, while Spring in February.
  • What happens after the program?
    Upon graduation, the teams will have a practical understanding of the market context for their products and strategic plan for the next 6 months. Moreover, they will have opportunity to build a network of professionals from around the world ready to assist them in any aspect.
  • What is startup gamification?
    Armenia Startup Academy decided to include gamification elements in the learning process of startups, which makes startups more enthusiastic about completing their tasks on time and achieving excellent results in a short period of time. The gamification criteria include attending the lectures, making market analysis, calculating TAM, SAM, SOM, conducting competitive analysis, finding OMTM and calculating relevant metrics. For appropriately completing the tasks, the startups are awarded badges, such as “Champ Startup”, “Everpresent Hero”, “Heroism” and others. The badges further can be converted into Hero Coins which provide startups to use additional services offered by Hero House. The winner of the gamification will be given an opportunity to stay in Silicon Valley for 5 weeks. The program is fully funded by SmartGateVC, initiators of Armenia Startup Academy.
  • Where is the Armenia Startup Academy?
    Armenia Startup Academy is based in Hero House, a tech and entrepreneurship hub in the center of Yerevan.
  • How much your services cost?
    Participation of startups is free of charge, the only thing needed is being a great team and having a great idea.
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